The case for Sales & Marketing co-operation

Recently, I was invited to do a guest blog by the ladies at Valuable Content Marketing. Run by Sharon Tanton and Sonja Jefferson (authors of the excellent book Valuable Content Marketing, download a f […]

What price customer loyalty?

My credit card & wallet have had a busy few week lately. Some of this expenditure was planned, but the majority of it wasn’t. Some of these recent interactions with suppliers have got me thinking […]